How to Add Google Reviews to Your Website (3 Free Ways)

It's 2024 and adding Google Reviews to your website is still frustrating. What can you do about it?

Google itself doesn't offer an easy way to embed your reviews on your website. And many popular solutions cost $5 to $50 a month or more.

So in this article, I'll show you 3 free methods for adding Google reviews to your website. Let's dive right in!

How do I add Google Reviews to my website?

You have a several options for adding Google Reviews to any website. I'll go over each option now and give you the pro's and con's, as well as which option I recommend in terms of cost saving, quality, and ease-of-use.

Option 1. Manually Embed Reviews

The simplest and cheapest way to add Google Reviews to your website is to do so manually. Here's how you can do it.

Step 1. Go to your Google My Business profile

Log into your Google account that manages the business profile. Click on the "Google apps" icon in the upper righthand corner to open the dropdown menu.

Go to "Business Profile Manager"

If you don't see the "Business Profile Manager" option, scroll to the bottom of the dropdown and click on "More from Google".

Step 2. Copy your Google reviews you want to embed

Next, view your Google reviews

Once on your business profile page, click on your Google reviews section.

This will open a popup which will display all your reviews.

From here, you can choose reviews that you want to embed and copy them.

Step 3. Paste the Google reviews onto your website

In your website editor, HTML templates, or CMS, you can then paste the Google reviews to add them to your website.

How you accomplish this step will depend on how your website is setup.

It may be tricky to manually add the reviews to your site if you are not a web developer, which is why this option works best for smaller sites or if you only have a few reviews you want to embed.

Pros of manually embedding your Google reviews:

Cons of manually embedding your Google reviews:

For these reasons, there are many widgets which let you embed Google Reviews more easily.

Let's explore using a traditional Google review widget as our second option for adding Google reviews to your website.

Option 2. Use a Traditional Google Review Widget

For website owners who don't want to manually copy and paste their Google reviews, there are Google review widgets.

Google review widgets are small pieces of code that you put onto your website, which automatically displays your reviews.

To setup a traditional Google review widget, you will typically follow these steps:

Step 1. Sign up or create your account

You can choose from a variety of traditional Google review widgets available (I've listed the popular ones below).

How to signup for a traditional Google review widget

After signing up, you will need to add your Google business location.

Step 2. Enter your Google My Business name or find your place ID

Most traditional Google review widgets make you find your "Google Place ID".

Huh? If you're like me, most business owners have never heard of such a thing.

And I don't blame you. Your Google Place ID is very tricky to find, especially if you have an online business without a physical address.

Finding your Google Place ID or Google Maps Embed Code can be confusing

Especially if you have an online business, using a traditional Google review widget can be a real pain to setup. That's why I'll share an easier alternative below.

But assuming that you manage to find your hidden, tricky-to-find Google Place ID, you can move onto the next step.

Step 3. Customize your layout and perfect your widget

Depending on the traditional Google review widget you've chosen, you will be able to customize your widget.

Some widget providers allow more customization than others, such as multiple layouts, CSS, and JS capabilities.

Step 4. Add the widget to your website

Now you're ready to actually add reviews to your website. You will need to copy and paste a small piece of code onto your site.

But wait, there's more...?

Step 5. Realize that it's not actually free, unless you have a very small number of users per month 😨

Not very generous free plan + even more expensive as you grow

The problem with the vast majority of other Google review widgets out there, is that they require a monthly subscription.

Do you, as a business owner really want another monthly expense chipping away at your bottom line?

But what's worse: you are punished for growing your website, because most traditional Google review widgets will cost you more as you get more users.

In fact, this popular Google review widget (see above image) only gives you a measly 200 free views per month.

As promised earlier, here's several traditional Google review widgets you can choose from, including:

• Elfsight
• Trustmary
• Trusthero

And others...

Just be willing to cough up $5 to $50 or more per month, pay more as your site grows, and be locked into yet another monthly subscription.

Pros of traditional Google review widgets:

Cons of traditional Google review widgets:

So that brings me to what I believe is the best solution for adding Google reviews to any website, for free.

Option 3. Use Featurable to Embed Reviews for Free, Forever

Featurable is a modern Google review widget, with all the benefits of a traditional Google review widget, and none of the drawbacks.

Here's the top 3 reasons why website owners love using Featurable to add Google reviews to their website:

1. No monthly subscriptions

2. Generous free, forever plan: it's free forever and no pushy upgrades.

3. Unlimited page views: even on the free plan, you get unlimited views to your site.

4. Easy setup: No more scouring for your "Google Place ID." Just sign in once and you're ready to go.

Not to mention, Featurable has beautifully-designed layouts, full customization options, and powerful features to display & collect more reviews.

Here's how to add Google reviews to your website 100% for free (with unlimited page views and no catches):

Step 1. Sign up with your Google account

Sign up for free on Featurable.com

You can create you free account on Featurable.com, no credit card required. All you need to do is securely sign in with Google.

You will need to allow us to "see, edit, create, and delete" your Google business listings.

I know, it sounds scary.

You need to provide access to your Google account, but rest assured, we have a robust privacy policy and security measures

But we only use the "see" functionality to fetch your reviews, nothing more. But Google bundles these permissions together, so we have to ask your permission for all of them.

Rest assured: we at Featurable will never edit, create, or delete anything on your account.

In fact, we have a robust privacy policy and the highest global standards of security to keep your data safe. We are GDPR and CCPA compliant: we never store, share, or sell any of your Google data, ever.

Step 2. Choose your business easily (no need to find your place ID or profile link)

Easily connect your Google My Business profile in just one click

After signing in, you will be shown a list of the business locations you manage.

It works perfectly for both businesses with a physical address, and online businesses that don't have a physical address. No more scouring for your Google Place ID.

Simply click on the business you want to embed reviews for. It's as simple as that.

Step 3. Choose a layout from beautifully-designed templates

Choose your widget's design using prebuilt templates

You'll be able to choose from 6 professional layouts (more are always being added) to display your Google reviews.

Step 4. Customize your widget's style and settings

Customize your Google review widget to perfection with tons of style options

Featurable offers full customization features so you can match your Google review widget design with your website.

Step 5. Add your widget to your website

Copy and paste the embed code anywhere on your website

Adding your widget to your website is as easy as copying and pasting the snippet generated.

You can add this piece of code anywhere on your website you want to display your Google reviews.

Here's an example of the widget in action

We also have step-by-step integration guides for how to add this code to your website.

And that's it! You get unlimited page views for free, forever.

It might sound too good to be true, especially when most Google review widgets charge monthly plans.

But Featurable doesn't charge any monthly plans, ever.

Let's breakdown the pros and cons of using Featurable to add Google reviews to your website:

Pros of using Featurable to embed Google reviews:

Cons of using Featurable to embed Google reviews:

Comparing Methods of Embedding Google Reviews

Let's compare your options for adding Google reviews to your website in 2024, so that you can decide which option is best for you.

		Other Google Review Widgets
Page Views	Unlimited page views, even on free plan	Very limited page views, requires paid plan for more
Layouts	Comes with multiple layouts	Comes with multiple layouts
Customization	Fully customizable using API	Customization limited to what's provided
SEO	SEO-friendly + Structured Data	SEO-friendly
Free Plan	Generous lifetime free plan	Limited free plan
API Access	Full access to API	Limited or no API access
Developer Integrations	Libraries like our react-google-reviews provide full developer customization	JS embeds only
Setup Process	No need to find your place ID or find the right Google Business profile link. Just login and choose the business you want to use.	Often requires finding your Google Place ID, which can be confusing especially if your business doesn't have a physical location.
	Get started - Free.

Start Adding Google Reviews to Your Website Today

Those are the 3 free methods for adding Google reviews to any website. To summarize:

Option 1. Manually embed reviews

Option 2. Use a traditional Google review widget

Option 3. Use Featurable's free Google review widget

I hope this article has helped you decide how you want to add Google reviews to your website.

You can get Featurable's lifetime plan for free to easily embed Google reviews on any website.

If you have any questions or need help adding Google reviews to your website, feel to reach out at support@featurable.com